A Food Industry Specialist Focuses on Healthy, 100% Natural Products for Hotels, Restaurants, and Cafés
São Paulo, May 2017 – Concepta Ingredients, a business unit of Sabará Group specializing in natural and technology-driven solutions for the food, beverage, animal nutrition, and veterinary pharmaceutical industries, announces its entry into the foodservice market at Bio Brazil Fair | Biofach Latin America, the International Fair of Organic Products and Agroecology. The event takes place June 7–10 at the Bienal Pavilion in Ibirapuera Park, São Paulo, Brazil.
“We have always focused on the B2B (business-to-business) market, but we have identified a need among hotels, restaurants, and cafés (HORECA) for healthier, functional ingredients. Consumers are becoming increasingly mindful of what they eat, and our more than 20 years of expertise in natural, traceable products have led us to develop ingredients that are not only flavorful but also sustainable,” says Lilia Kawazoe, Commercial Manager at Concepta Ingredients.
At booth 82, located on Aisle 3, the company will showcase its new 100% organic product line. The initial launches include Organic Brazil Nut Oil, produced from the first pressing of carefully selected Brazil nuts to preserve their nutritional and functional properties; Organic Virgin Coconut Oil, extracted from freshly harvested coconuts from the Philippines, a region recognized worldwide for the quality of its coconut oil; and Organic Cupuaçu Butter, a unique product on the market that brings an exclusive, exotic, and distinctive flavor to dishes.
The raw materials used to produce these ingredients are harvested or collected by local communities in remote regions. For generations, these communities have relied on them as a source of income and a means of keeping the forest standing while remaining in their regions of origin, as well as promoting women’s empowerment and early childhood education.
The main reason for showcasing these new products at Bio Brazil Fair | Biofach Latin America is the opportunity to introduce them to visitors. “A large share of the attendees are industry professionals, retailers, restaurant owners, chefs, and others. This is Brazil’s leading business event for organic products. We will show attendees that all these ingredients are suitable for food applications, including baked goods, desserts, seasonings, and as dish finishing,” says Kawazoe.
Concepta Ingredients’ new market strategy maintains its commitment to sustainability, a core value across all Sabará Group’s business units. It is also aligned with the United Nations Sustainable Development Goals (SDGs), as it promotes people’s well-being, biodiversity conservation and preservation, decent work, innovation, responsible production, and action to combat climate change.
In 2016, Ulisses Sabará, President of Sabará Group, was recognized as one of the ten Local SDG Pioneers selected by the United Nations from around the world—business leaders and changemakers committed to promoting action and business initiatives aligned with the Sustainable Development Goals (SDGs).
Event:
Bio Brazil Fair | Biofach Latin America
Dates: June 7–10
Hours: 11 a.m. to 7 p.m.
Concepta Ingredients Booth: 82, Street 3
Location: Bienal Pavilion, Av. Pedro Álvares Cabral, s/n – Ibirapuera, São Paulo, SP, Brazil
About Concepta Ingredients
A business unit of Sabará Group, Concepta Ingredients specializes in developing natural and technology-driven solutions for the food, beverage, animal nutrition, and veterinary pharmaceutical industries. As of May 2017, the company offers a 100% organic line of sustainable vegetable oils and butters for the foodservice market, targeting hotels, restaurants, and cafés (HORECA).
