With a Focus on Restaurants, Cafés, and Hotels, Food Industry Company Bets on Healthy, 100% Natural Products to Generate BRL 200 Million in Annual Revenue
São Paulo, April 2017 – Concepta Ingredients, a business unit of Sabará Group specializing in natural and technology-driven solutions for the food, beverage, animal nutrition, and veterinary pharmaceutical industries, announces its entry into the food service market with the launch of a 100% organic line of healthy, sustainable vegetable butters and oils designed for restaurants, cafés, and hotels.
“Our company has traditionally focused on the B2B (business-to-business) market, but we’ve noticed a growing demand for healthier, more functional ingredients. Consumers are paying closer attention to what goes into the products they buy, and with more than 20 years of experience working with natural, traceable, and sustainable products, we saw an opportunity to introduce this new line. It is 100% organic and combines great taste with health and sustainability,” explains Ulisses Sabará, President of Concepta Ingredients.
The executive adds that, despite the economic crisis, the organic products segment is experiencing strong growth. According to Organics Brasil, an international program promoting sustainable organic producers and supported by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the sector was expected to grow by 20% to 30% in Brazil in 2017. “Given this market trend, we decided to invest BRL 40 million in our new product line over the next 10 years, with the goal of reaching annual revenues of BRL 200 million within that period,” he says.
The new line will feature products that stand out in the market. All are free from chemical additives and organically certified, making them suitable for a variety of culinary applications, including baking, deep-frying, seasoning, and finishing dishes. A good example is cupuaçu butter, an ingredient with a distinctive flavor that is harvested by traditional communities in the Amazon rainforest and travels a long way from its source to the plate, bringing a unique taste to every dish.
“Our butters and oils bring the farm-to-table concept to life. They’re natural, healthy products made sustainably, with benefits for everyone involved in their production,” says Ulisses. He adds that, even as Concepta Ingredients enters a new market, it remains committed to sustainability, a value shared by all of Sabará Group’s business units.
“We are aligned with the UN Sustainable Development Goals (SDGs). At Sabará Group, we are committed to promoting people’s well-being, conserving biodiversity, ensuring decent work, fostering innovation, encouraging responsible production, and addressing climate change,” says the executive, who was recognized in 2016 as one of the UN’s ten Local SDG Pioneers worldwide. The recognition honors business leaders and changemakers who are committed to driving initiatives and business practices aligned with the SDGs.
About Concepta Ingredients
A business unit of Sabará Group, Concepta Ingredients specializes in developing natural and technology-driven solutions for the food, beverage, animal nutrition, and veterinary pharmaceutical industries. Since May 2017, the company has also offered the food service market a 100% organic line of sustainable vegetable butters and oils designed for restaurants, cafés, and hotels.
